About TRADE WINS

Welcome to the TRADE WINS podcast, I am your host, Tara Solberg, the founder of Few and Far and Indigo Love, two halves of one thriving business. I am a south-coast girl from a small town, and when I launched my business over 10 years ago, I had no idea what I was doing.

What I did have was passion, drive and a commitment to learn as much as possible on my way. I will take you through each chapter of my unique business story. You will get real insight into the lows and highs, the trials and triumphs, and the many, many lessons learnt.

In fact, I will share all of the things I wish I knew when I was starting out all those years ago. So consider this your personal invitation to take the first step on the journey of a lifetime towards owning your own business. 

Placeholder Image

Listen to TRADE WINS

Placeholder Image

Why in the world would I want to start a podcast?

In this welcome message, Tara Solberg introduces her latest project, The TRADE WINS Podcast. The series features stories of her own personal experience of building her furniture and homewares business Few and Far into the multi-million dollar brand it has become, as well as interviews with industry experts, creatives and makers that have inspired her along the way.

Listen to this Episode
Placeholder Image

Our Stories - Humble Beginnings

In this episode I sit down with my husband and co-founder of Few and Far and Indigo Love, Danny Solberg to talk about where we grew up, how this has impacted our decisions, how we met and the trials and triumphs of coming together to start our business.

 

Listen to this Episode
Placeholder Image

Taking The Plunge & Saying Goodbye to the 9-5

Want to dive further into the details of when we opened our first store? In this episode I talk about life before taking the leap and quitting my 9-5, getting engaged, finding our first store and dedicating every waking hour to building and bringing to life the vision that both Danny and I had.

Listen to this Episode
Placeholder Image

Figuring Out Your Finances with Melissa Browne

In this episode, I've invited the always inspiring Melissa Browne from @moremoneyforshoes to offer her advice on how to approach taking that ‘leap’ into going into business for yourself and making sure you’re taking the right steps to a successful (and profitable) outcome. You can find out more about what Mel offers here. 

Listen to this Episode
Placeholder Image

Fast Tracking our Five Year Plan

One of the most important things about starting a business is not only knowing your 'why' but having a clear vision and plan on how to bring that to life. In this episode I chat with my husband Danny about how our five-year plan didn't quite go to plan.

 

Listen to this Episode
Placeholder Image

Rookie Errors and Growing Pains

In this episode, I confess the mistakes and 'rookie errors' that Danny and I made in the early years of operating Few and Far. I talk about the importance of being organised ahead of the Christmas period and the things you may not have thought about when selling furniture!

 

Listen to this Episode
Placeholder Image

Mixing Business with Marriage

In this episode, I sit down with my Husband Danny to chat about how we have navigated building a business as a married couple and why that has worked for us. While there have been challenges, there have also been some massive wins, but neither of us would have it any other way.

Listen to this Episode
Placeholder Image

Serendipity and a Sliding Doors Moment

In this episode your host, Tara Solberg chats with Danny about the lead-up to, and securing of, their first big business investment – the purchase of a little wooden cottage in Currambene Street Huskisson, that would become home to one of their retail stores. 

Listen to this Episode
Placeholder Image

Importing from India and an Introduction to Wholesale

In this episode your host, Tara Solberg has a chat with Danny about the challenges of importing from India and their experiences with suppliers during the first trips. They talk about the challenges of getting things home and how they began to wholesale.

Listen to this Episode
Placeholder Image

Building a Business That Makes People Feel Good
with Leanne Haining

In this episode, your host Tara Solberg chats with the owner and founder of Urban Rituelle, Leanne Haining. Leanne has a powerful vision to create a business that makes people feel good.

Listen to this Episode
Placeholder Image

Exhibiting at Our First Trade Fair

In this episode your host, Tara Solberg chats with Danny about their first trade fair and all the work involved including invoicing, packing and planning, and the excitement they felt over their first big wholesale order. They also talk about some of their best travel tips (like why to always eat the aeroplane food!) and how Danny almost got arrested in the airport.

Listen to this Episode
Placeholder Image

How to Hire the Right People with Michelle Broadbent

In this episode, your host Tara Solberg chats with Michelle about hiring the right people. They talk about what to look for during the hiring process and how they've both managed to build a strong team. They talk about the pros and cons of listing budgets on job ads, how to talk salary during interviews and the red flags to look out for when you're hiring.

Listen to this Episode
Placeholder Image

What to Consider When Entering into a Commercial Lease with Martin LoSurdo

In this episode, your host Tara Solberg chats with Martin LoSurdo, Head of Business Sales and Aquisitions at MMJ about the questions to ask and what to look for when entering a commercial lease for your business.

Listen to this Episode
Placeholder Image

A Business Built on Relationships with Suzanne Hoyne

From financial whiz turned CFO living the corporate high-life to a Byron Bay based small business owner. The inspiring journey of today’s guest Suzanne Hoyne (previous owner of Sol Breads which recently sold for $30 million dollars!) is one we can all learn from and I’m sure can relate to in our own business journey of triumphs and challenges.

Listen to this Episode
Placeholder Image

How to Grow Your Business with Free PR with Liz Nable

Entrepreneur, business coach, former TV journalist and podcast host. Is there anything Liz Nable can’t do? This is exactly why I’m so excited to bring this powerhouse onto the podcast, so we can learn a thing or two from her in-depth knowledge of the media landscape and her experience utilising PR to grow a thriving franchise business.

Listen to this Episode
Placeholder Image

How to Write Copy That Converts With Hayley Griffiths

Join Tara Solberg in an inspiring conversation with Hayley Griffiths, a talented and creative copywriter dedicated to helping businesses stand out from the crowd through the power of storytelling. In this episode, Tara and Hayley discuss the importance of prioritising the customer experience; how storytelling can create a genuine connection and leave a lasting impression on customers. From the types of content that cuts through and the strategies you should focus on to authentically connect with your target audience, whether you're a seasoned pro or just starting out, Hayley offers practical advice and suggestions as well as tools you can use, to help navigate the world of captivating content creation.

Listen to this Episode
Placeholder Image

Scale and Grow your business with Digital Marketing

Sam Reynolds is the co-founder of Digital Habitus and an expert in the field of digital marketing. In this episode, Tara sits down with Sam to dive into all things digital marketing, exploring the actionable steps you can take to expand your online reach, as well as highlighting the significance of building an email marketing list and how it can drive substantial growth for your business. We also discover some of common mistakes businesses make and how to avoid them and the power of leveraging your analytics to effectively attract and engage new customers. Get ready for an insightful chat between two female founders and feel empowered, with real, actionable insights you can implement in your own business to drive growth today!

Listen to this Episode
Placeholder Image

Investing in a marketing strategy to make sales and promote your business!

Laura Higgins is a business coach who specialises in working with creative women to focus on their marketing, sales, systems and processes to help them grow with confidence and scale sustainably. In this episode, Tara sits down with Lara to discuss the power of an integrated sales and marketing strategy for creative based businesses and the importance of shifting the outdated perspective of sales and instead, focusing on how you can best serve others and what value they can receive. From where to find your target audience, understanding how they consume content and what influences their buying decisions, Laura shares her winning formula for growing an email list and stresses the value of a holistic content strategy to promote your business. 

Listen to this Episode

Subscribe & Review in Apple Podcast!

Are you subscribed to my podcast?

Thanks for stopping by! I started my retail business with zero knowledge and have since built it to a multimillion-dollar business. My podcast is dedicated to helping you build the foundations of a successful retail business so you can do the same! I want to make sure you don't make the same mistakes that I did. Be sure not to miss an episode by subscribing in iTunes or following me on Spotify.

If you found value in my podcast or learned something new, I'd love for you to leave a review on iTunes. Those reviews help other like-minded people just like you find my podcast.

LET'S STAY CONNECTED

JOIN THE FACEBOOK GROUP

WANT TO BOOK TARA AS A SPEAKER?

Get Tara to your next event and be inspired to start your own retail business

CONTACT US