Creative to her core and entrepreneurial in spirit, Tara Solberg is the founder and owner of both Few and Far and Indigo Love, two halves of one thriving business based on the beautiful South Coast of New South Wales. Tara has built a multi-layered business comprising retail, wholesale and online offerings of one-off treasures and thoughtful homewares for which the brand is known.
Tara grew up in Jervis Bay before moving to Sydney to attend the University of New South Wales’ College of Fine Arts, where she completed a Bachelor of Design. All the while, the South Coast continued to call Tara home, and during her final year of study she landed the covetable position of ‘Ladies Designer’ with one of Australia’s most reputable surf brands, Ocean & Earth.
This phase of Tara’s life would continue to be defined by love, change and adventure as it was during her time in this role that she met and fell in love with fellow graphic designer, Danny, who would become her partner in life and business.
Whilst travelling abroad for her previous role, something sparked. It was then that Tara and Danny realised their shared dream of owning their own furniture and homewares business based on the simple goal of ‘Bringing The World Home’.
The story of Tara and Danny’s business definitely reads fast. In under ten years the pair have grown the business into one that is trusted and beloved, both locally and across the globe.
Aside from their loyal following of shoppers, designers and retailers, Tara and Danny have received international accolades for their accomplishments in business. The Global Innovator Awards (gia), honours excellence in home goods retailing around the world. In 2019, Few and Far was nominated to represent Australia at these awards and were honoured to be awarded the title of Global Honouree from out of 32 countries.
Along with her business, Tara is equally passionate about education and equipping fellow entrepreneurial women with the tools they need to thrive in business, which has led to the launch of TRADE WINS, a collection of online courses and an accompanying podcast series.
Want to Work With Me?
Do you ever daydream about starting your own successful business, thriving online store or beautiful retail space but don’t have a single clue where to begin? I will reveal the tips and tricks that I wish I’d had access to when I was starting out and all of the things that I believe should be taught to aspiring business owners.
Creating a brand with 'WOW' factor
Building a connection with your customers through personal experience and storytelling
Thriving, not just surviving through uncertain times
A practical and comprehensive online course that will guide you towards building the retail business of your dreams!
I want to make the process of launching your business incredibly easy and share my secrets so that you can discover how not to learn the hard way.
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