How To Close The "Perfect" Sale

May 30, 2024

How often do you hear customers reject your offer to help? "No, thanks, I'm just looking"...


Curious to know how to close the perfect sale? No sale is truly "perfect".


Why? Because the "perfect customer" doesn't exist!


Every sale and customer experience is subject to countless variables. Some we have control over, others... it's out of our hands!


Continue reading below where I share the 5 essential steps to close your best sale.



Never under-estimate the significance of acknowledging your customer soon after they enter your space. Welcome them warmly and engage in relatable dialogue, allowing them to feel at ease and free to explore your store. A friendly greeting sets a positive tone and opens the door for a meaningful interaction.



One of the worst things you can do is offer a customer "help". Instead, engage your customer by asking questions about themselves. Where are they from? What brings them in today? Show genuine interest and guide them through your offerings with tailored suggestions. Highlight new arrivals or unique items they might have missed. You know your store better than anyone! Your intimate knowledge of your store can enrich their shopping experience!!



Every customer is different, however quite often, they identify as either two types: "browsers" and "seekers". Browsers enjoy exploring and can be enticed by unexpected finds, while seekers have a specific need or desire. For both types, your goal is to be the problem-solver they didn't know they needed! By understanding their needs, you can make personalised recommendations that resonate. Building this relationship fosters trust and enhances their overall experience.


Strong close.

A strong close should feel seamless and natural. Suggest relevant add-ons or up-sells that complement their purchase. Capture their email for future communication and ask for feedback to show that their opinion matters. Ensure they leave with a positive impression and an invitation to return."We'll see you next time!" should feel genuine!!



The relationship doesn't end at the sale. Follow up with a personalised email sequence or include a handwritten note in their shopping bag. These gestures of support reinforce the bond you've built and your commitment to their satisfaction. Post-sale support is key to turning a one-time buyer into a loyal customer!


By mastering these five steps, you can close the perfect sale with confidence and finesse, leaving your customers delighted and eager to return.


Do you ever daydream about starting your own successful business, thriving online store or beautiful retail space but don’t have a single clue where to begin?

Is your excitement and enthusiasm continually squashed by confusion and doubt over what you physically need to do to get started? 

 Perhaps you feel like you don’t have the right tools in your kit to actually build your dream business? 

Let me tell you right now - you are definitely not alone! In fact, when I launched my business back in 2009, I had no idea what I was doing. I am the living proof that you can start a business without any prior knowledge.

But… a little help never goes astray, right?


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