Getting your store Spring readyAug 13, 2021
The goal is to have a visual impact that makes your consumers say 'wow!'.
The most important thing here is to know your audience - this will help you build an effective display.
Start with a focal point and build off of it, while incorporating colours and products that are on-trend for spring. You may like to feature wild and overflowing floral arrangements, accompanied by crates and bowls of fresh (or fake!) produce, brightly coloured tablecloth prints, potted plants and outdoor dining pieces. Focus on grabbing attention with colour and pattern.
Be sure you're introducing products that are relevant to the time of year and your audience. Spring is a beautiful season to spend more time outdoors, so I would feature outdoor dining products, acrylic glassware, lighter and brighter toned fabrics, pots and gardening essentials, as well as fragrant candles and candle holders. Think about the atmosphere you'd like to create and build your product range around this.
We tend to see new trends coming into fruition through linens, cushions and accent decor pieces like unique vases and votives.
Visual Merchandising & Your Store Experience
Creating levels in your merchandising creates interest. If you've ever walked into one of our stores you'd know that a coffee table isn't just a table, it is a canvas. Create visual delight with stacked books (themed according to your display), votives and candlestands. Consider how can you incorporate the feeling of spring into these displays. Floral displays will always add life to a table display or console.
Is your store 'Instagram worthy'? Try to create spaces people want to post on social media, this is free and easy advertising for you.
Give Old Product New Life
On the flip side, think about the things people come into the store actively looking for - position them somewhere that makes customers walk through your other products.
Have you got your team covered?
Educating your staff on new products is another big tip. The best retail teams begin each day with a huddle before the shift starts so they can be prepared for the day and aware of anything new on the floor.
I like to think of a customer's experience at the register as the grand finale. They may have had a positive experience elsewhere in the store, but if it ends badly, it turns the whole experience sour.
Keep the register clean, refill bags at the checkout and any leftover merchandise in the register area should be restocked to the correct location on the sales floor.
Think clean, friendly and efficient.
Spring CleaningTake this spring as an opportunity to clean out the storeroom. What's hiding in there? Pull everything out, give it all a good wipe over, and put as much stock out as you can. Your goal is to have minimal stock in the storeroom (it's not going to sell in there!).
Don't neglect the nooks and crannies your customers will be interacting with, clean all surfaces and items, that includes all testers, door handles, glass display cases and register stands. Don't forget to sweep, mop and/or vacuum the entryway, including all mats.
Check your online presence
Are your hours online correct, do they change during Spring? Is your location right? Is your social media up to date with new products that customers can expect to see in-store?
Do you ever daydream about starting your own successful business, thriving online store or beautiful retail space but don’t have a single clue where to begin?
Is your excitement and enthusiasm continually squashed by confusion and doubt over what you physically need to do to get started?
Perhaps you feel like you don’t have the right tools in your kit to actually build your dream business?
Let me tell you right now - you are definitely not alone! In fact, when I launched my business back in 2009, I had no idea what I was doing. I am the living proof that you can start a business without any prior knowledge.
But… a little help never goes astray, right?