Colour, Comfort & Curation: What Your Store Says About YOU!

The moment a customer walks in to your store, you want them to feel your world, embrace your vision, aspire to behold your dreams and desires, which they could likewise adopt for themselves.

You want that feeling to hit them hard, so they're entire experience from the moment they step through your doors, utterly distracts and transports them from the world they left outside.

You started your business to share your love of beautiful things, so this might seem pretty straight forward (and obvious!).

However, "selling the dream" to others can be challenging without a few key things which aren't always so obvious...

COLOUR. Colour has the power and energy to create, change and shape your mood. If your store has multiple colours, tones and textures that do not feel harmonious, your customer is going to feel agitated, displaced, confused and overwhelmed. A store with a consistent colour motif is going to feel welcoming and will no doubt, keep your customers comfortably browsing for longer!

COMFORTABILITY. It's been incredibly hot of late, have you noticed?? I don't know about you, but entering a store with air conditioning on a scorching hot day is bliss! Instant relief, and a welcome retreat. Now, where to sit...? Make sure your store has furniture your customers can sit on. If not, space where they can stand comfortably and pause to check out your latest merch! Regulating temperature and accessible furniture are essential for customers to shop in comfort.

CURATION. Spending time curating the look of your store that likewise aligns with your socials, website and you personally, will strengthen your brand identity and customer loyalty. Brand cohesion creates the "trust" factor with customers. Whether subconscious or not, customers notice intentional styling, bespoke offerings and a distinct price point. Your target market will be there for you, if the above is obvious and memorable.